Apparently, the Little Elliot tote bag, a promotional giveaway at this year’s Book Expo America, was a huge hit. From Publishers Weekly’s “ShelfTalker” blog (emphasis mine):
“Savvy booksellers paced themselves on the number of galleys they took. Mostly there was talk about how to get a particular tote bag. I missed my chance, but for some reason many people asked me about it, as if I had a magical power to make them appear at the Macmillan booth. So cute, but alas there seemed to be a limited number that were given out Thursday and then gone. This was actually a really smart move on the publisher’s part. Everyone, and I mean everyone, wanted this bag. And it just gets you ready for the book, which is equally good.”
I guess being married to Mr. Little Elliot himself has its perks.
You can read the whole BEA wrap-up here, and Mike’s own take on his first BEA experience here.